Why is Aloe Vera Used in Cosmetics and Personal Care Products?

First, the personal care and cosmetic industry is the second largest industry in the world ...the first being the food industry.  With so much competition in this industry, only the most versatile and efficacious products can survive.

In an industry where the competition is so sharp and the brands are so many, expensive treatments battle for their place in line to address human skin health.  And though the number of men interested in skin health is increasing ...still 90% of the personal care and cosmetic industry belong to women. And women know only too well that they are constantly being targeted by the product producers, mostly water based, that promote benefits and yet accomplish nothing.

Read the label.  The first ingredient listed is what makes the balk of the product.  And usually most of the personal care and cosmetic products list water as the first ingredient ...read the label!

In this industry, since Aloe Vera products use Aloe instead of water as the base, and since properly formulated organic Aloe Vera products are pharmaceutical grade ...these Aloe Vera products can provide what is termed and referred to as prescriptive skin care for it's users.

Aloe Vera personal care and cosmetic products usually have a long standing association with the American Society of Cosmetic Chemists and their uses for such treatments as dermabrasion and such conditions as acne and many skin disorders have shown that Aloe Vera has been praised for providing the ideal combination of therapeutic treatments that is renown for its beneficial effects.

When it comes down to push and shove ...the cosmetic potentials for Aloe Vera are in direct proportion to the ethics and the integrity of the companies that provide the stabilized organic Aloe Vera based products.

A reputable Aloe Vera product will clear up the chronic condition of Acne Valgaris.  This condition can be cleared with six weeks of routine use.

Psoriasis, an inflammatory skin disease of unknown origin that seems to affect people systemically in the form of unsightly skin blemishes  ...although to date no cure has been found ...a treatment with properly stabilized organic Aloe Vera Gel along with diet changes and vitamins have helped work to great success.

Using a stabilized organic Aloe Vera treatment, one will find its ability to improve the collagen formulation of helping the skin rebuild both the epidermal thickness and elasticity than any other treatment to the skin ...making the skin brighter and greater clarity ...improving the overall tone of the skin ...giving the skin color more uniformity ...a softening and imporvement to the smoothness of the skin ...the skin appears moister over a longer period ...significant improvement in elasticity of about 30% ...the oil on the surface is decreased.

So, as you can see, the Aloe Vera based personal care and cosmetic products have a remarkable advantage over the mass produced water based products.

Be sure to read the label!!